Using the word ‘why’ to optimise your 60 second

‘Because Y’s a crooked letter and neither you nor I can straighten it’.
I usually heard that expression from my mother after I had asked her ‘why’ once too often.
I never really lost my love of the word ‘why’, which is probably the reason I went into journalism. And now that I have three daughters ranging [...]

Giving referrals made easier

Becoming a good referral giver is a state of mind. The more ‘giving referrals’ is on your mind, the more likely you are to find opportunities.
Here are some ideas for keeping ‘the giving of referrals’ uppermost on your mind…
* Dance regularly. In fact, make doing a dance a re-occurring appointment in your diary. For something [...]

The difference between referrals by design and referrals by accident

Being part of a BNI chapter is a unique opportunity. Where else do you get the chance to form a close bond – to work as a team in multiple areas – with a group of other independent businesses?
But so often we waste it by taking the easiest route, which is human nature after all. [...]

Sometimes social comes before business

So much of networking is about intent.
To explain, intent can be defined as: “Resolved or determined to do (something)”.
Both the words ‘resolved’ and ‘determined’ are important in the context of networking.
When we go into a networking situation – whether BNI or some other scenario – the outcomes for us and for others will be decided [...]

Get to know the go-to items on your referral marketing checklist

Recently I had a couple of blog readers comment that they felt they would benefit from a detailed description of each of the items on the checklist of materials for a successful word-of-mouth campaign.  Thank you to Betsy Maniotis and Adam Erstelle for taking the time to send in their feedback and I’m more than [...]