The difference between referrals by design and referrals by accident

Being part of a BNI chapter is a unique opportunity. Where else do you get the chance to form a close bond – to work as a team in multiple areas – with a group of other independent businesses?
But so often we waste it by taking the easiest route, which is human nature after all. [...]

Get to know the go-to items on your referral marketing checklist

Recently I had a couple of blog readers comment that they felt they would benefit from a detailed description of each of the items on the checklist of materials for a successful word-of-mouth campaign.  Thank you to Betsy Maniotis and Adam Erstelle for taking the time to send in their feedback and I’m more than [...]

Doing good is good for business

The vast majority of the more than 2170 SME members throughout New Zealand who participated in the BNI Givers Gain Study — into how socially responsible SME’s are – agree that “doing good, is good for business”.
A definitive finding was that SMEs like doing good, so long as it is within their close sphere of [...]

Northland Chapter helping the local sporting community

 Recently the Northland Chapter got involved in their community by donating to a worthy cause that supports St Johns’ work in Whangarei, with head office also making a contribution.
 The local community identified a need experienced by sports participants at Kensington Park in Whangarei, a scenario many of us can identify with.
 Every Saturday morning during winter [...]

No flying under the radar for the Generators

The Generators Chapter in Wellington is making sure they get noticed.
With the help of a quirky poster (pictured here), their meeting in a café situated on a busy street is well-advertised to passers-by.
Steve Hockley, BNI Wellington director, says: “The concept was borne out of the fact that lots of people look in and see the [...]