Communication is an essential ingredient for everyone in business and it can take many forms – written word, visual, and spoken word. As we belong to BNI, “the referral organisation”, we will focus on the importance of the spoken work as it applies to our word-of-mouth marketing strategy.
When you speak to another person or group [...]
Fiona Powell and I presented a Public Relations and Social Media Workshop in Auckland and Hamilton yesterday to a combined audience of about 140 people… It was during that presentation, when I was talking about ‘key messages, that I realised key messages may be a useful tool for your BNI activity.
A key message is public [...]
Many business owners have to deal with a lot of stress and anxiety nowadays. It can be tough to have your own business and to be successful in what you do. As a result, here are some suggestions on how you can reduce the stress of having your own business.
The first step is to [...]
Instead of waiting for an opening to refer a member in your chapter, why not deliberately set out to create those opportunities on their behalf?
Let me explain.
I have a client who has a very strong sales programme, but the company’s marketing is a bit thin on the ground.
I was brought on board when the sales [...]
Together BNI Millennium Chapter and SANZ raised $9,000 to be shared by North Shore, Warkworth and Northland Hospices. Our thanks to Warkworth Golf Course for providing the perfect venue – and throwing in perfect weather!
Of course the golf day was possible only with the help of the individuals and businesses who generously donated their time [...]
