Small and intimate should be the rule of thumb for business networks – ideally between 25 and 40 people, tops.
Leading University College London anthropologist Robin Dunbar maintains that the most friends anybody can cope with is 150, but even within that, there is an inner circle of five core people and a layer of 10 [...]
Continuing Lisa’s series of workshops on ‘How to Maximise your profile’:
We now know that:
We can’t expect to be noticed if we don’t tell people to notice us
We each only retain 160 our of 2 million bits of information each moment
We can use our words to increase our listeners recollection
So what else…
1. Do something different
When we [...]
Become World Famous in BNI!
As part of our ongoing marketing of BNI in NZ we are producing a series of professional videos promoting referral marketing and BNI.
We want your stories!
Have you had a great BNI experience?
• A fantastic referral?
• A referral at your very first BNI meeting?
• A new client with on-going business?
Are you a member of BNI [...]
“Person like me*” still most trusted source for information about a company and, therefore, products.” – Edelman Trust Barometer
(*“Person like me” is your contemporary – basically similar age, social status, interests – people you relate to as being similar to you.)
Let’s face it. We’re living in a low trust society. Anything your marketing says is [...]
This post follows on from the workshop post on your use of words and how you project those words will impact recollection.
Remember, for every 2 million bits of information we are only retaining 160 from every moment. So you need to fight to get into that 160.
In BNI we are all working together and we all [...]
