Last month we held a BNI Directors meeting in Auckland. It never ceases to amaze me how we can assemble our team of 17 Directors from across the entire country and have them all arrive in Auckland within half an hour of each other. One of the things we were doing at the meeting was [...]
In one of his recent MondayMorningMemo issues, Roy H Williams (The Wizard of Ads) states that “markets consist of human beings, not demographic sectors”. Yet in typical “market speak” customers and potential customers are described as the “target market“.
Unfortunately, to reduce people to a demographic is to remove the one factor that will work for [...]
Recently a business person who attended one of my ‘Referral Pipeline’ courses asked, “What’s the quickest way to have people build confidence with me, so that they refer me business, and what is the best group to join to do that?” Well, I think most of you know my answer, BNI of course, but what [...]
If you’re like me, receiving a third party referral can be a bit of a mixed blessing because following up on the referral can be a bit nerve-racking. It’s not supposed to be, but…
A proper referral should be a warmed up business opportunity, but in my experience it can go either way – the person [...]
Once again BNI were exhibitors at the Auckland Bizzone Business Expo in Auckland – and enjoyed a good degree of interest from the visitors. As part of the Expo we presented at the National Bank Seminar Series and also held a Big Breakfast on the Friday morning where over 230 members joined us to [...]
