How often have you seen queues outside of nightclubs? Nightclub owners do this to make their clubs look popular. Popularity attracts people.
If you were to choose between two restaurants – one that’s pretty full and another that’s pretty empty – which would you choose? My money is on the one that is pretty full.
In persuasion [...]
The following article appeared in Infonews last week:
Getting customers and making sales can be the biggest challenge for people moving from redundancy in to their own small business, but a quick, simple solution is to tap into existing relationships.
Graham Southwell, national director of BNI New Zealand – the country’s largest business networking organisation – says [...]
This week I thought that I would post a poem that I found to be particuarly moving. Written by Max Ehrmann in the 1920’s it is often miscorrectly stated to have been found in the crypt of St Pauls church in 1692:
Go placidly amid the noise and the haste,
and remember what peace there may be [...]
This week it is ‘Hospice Awareness Week’ in New Zealand, and Hospice New Zealand has taken the opportunity to launch a brand new marketing initiative – Create a Moment. It’s all about making someone you care about smile by emailing them a moment, created by you, just for them. By sending a moment or passing [...]
The Bizzone Small Business Expo is almost upon us and, reflecting back on previous years, a common sight is the plastic bags that visitors carry and the business cards, flyers and special offers they pack into them – suggesting perhaps that many business people see an expo as a chance to shop, rather than as [...]
