Here are some guidelines (regularly used by good copywriters) for preparing your pitch:
1. Begin with a problem. Nothing pushes buttons like pain. But the trick is to make your audience identify the problem themselves.
You can do this by asking questions… This makes people come up with the answers themselves, even if it’s only in their [...]
Before emigrating and setting up BNI in NZ at the start of 1999 – I spent some 15 years working as a property valuer, mainly in London, UK. The last firm I represented was on the panel of all the major UK clearing banks, yet try as I might, I was unable to establish a [...]
The 2008 BNI International Directors’ Conference was held at the Hyatt Hotel in Long Beach, California from 13th to 15th November 2008. There were 550 BNI Directors and staff in attendance and an impressive 420 BNI members attended the Members Day session.
Fred Johnson energized, inspired, and wowed attendees with his musical performances throughout the event [...]
If you have teenage children and are looking for ideas for Christmas – you might be interested to know that Brian Falkner – long term BNI member and designer of the BNI NZ website and intranet has released his latest book - The Tomorrow Code. For a chilling video about the book – click here!
Borders [...]
By Colin Kennedy
Surviving the economic downturn may be a simple case of good neighbourliness for small and medium businesses.
In fact, no matter what the state of the economy, looking for customers in your own backyard by ‘networking the neighbourhood’ is a pretty solid strategy – common marketing wisdom is that people do more business with [...]
